min read
Pinned Posts
Business Support
5 min read
Unlock Double Rewards: Access Discounts for your Students and Graduates and Rewards for you
Are you an IICT Training Provider looking to elevate your course offering? Want to earn tangible rewards you can use for your team, personally or in your business, while setting your students and graduates up for success?
Business Support
5
Humans are visual creatures and tend to process and respond to videos better than texts. For this reason, video marketing is an excellent way to pass information to potential customers compared…
Business Support
5
min read
What key legal documents do you need for your business online?
Going online is an apparent necessity in spiritual business, especially since 2019. There are specific considerations to planning and building your business online that you want to be aware of…
Business Support
5
min read
Australia’s Advertising Regulations: What applies to complementary therapists?
Advertising your complementary services gives you the opportunity to attract more customers, but are you aware of your legal requirements when doing so? In this article, Edward Mitchell and Scott…
Business Support
5
min read
Unlock Double Rewards: Access Discounts for your Students and Graduates and Rewards for you
Are you ready to unlock double rewards? Through our new Referral Program, we are offering your students an IICT Student Membership for just $1 and your graduates a $20 discount…
Business Support
5
min read
Scope of practice – An important concept in clinical practice
Scope of practice describes the specific skills, training, knowledge, responsibilities, and services that a practitioner is authorised to perform in keeping with the terms of their profession. It is the…
Business Support
5
min read
Effective Communication for Complementary Therapists
What is effective communication? It helps ensure that a client is kept fully informed and understands all aspects of the complementary therapist treatment. It encompasses how complementary therapists communicate with…
Business Support
5
min read
Video Marketing for Complementary Therapists
Humans are visual creatures and tend to process and respond to videos better than texts. For this reason, video marketing is an excellent way to pass information to potential customers compared…
Business Support
5
min read
Developing the Ideal Homepage – 5 Key Elements to Consider
Would you like to attract online visitors easily and reduce your website’s bounce rate without purging your purse? Then it is time you got serious with your homepage. Just for…
Business Support
5
min read
Building Authentic Connections With Email Marketing
Email marketing is still one of the most effective ways to build your influence and develop stronger connections with prospects and customers. Small and medium-sized businesses, in particular, can benefit…
Business Support
5
min read
An Expert Guide to Performing a SWOT Analysis for Your Practice
Self-knowledge is essential in decision-making, but in business it can only achieve so much. As a business owner, you are privy to the stiff competition in the complementary and alternative…
Business Support
5
min read
Ways to Cultivate A Lasting Social Media Presence for Your Complementary Therapy Practice
Do you own a small to medium size complementary therapy business and are wondering how a lasting social media presence will help you grow a thriving complementary practice? Social media has transformed…
Business Support
5
min read
The Benefits of Establishing Your Unique Selling Proposition (USP)
What is the one thing that makes your therapy business stand out from others in your field? When a client chooses a natural therapy practice, they are likely looking for…
Business Support
5
min read
Dealing with Difficult Clients & Staying In Control
In the complementary therapy space, we sometimes deal with negative client reactions. Some clients yell, some insult, some sling hurtful accusations. It may be hard not to take these attacks…
Business Support
5
min read
Designing an SEO Strategy for Your Natural Therapy Business
Search Engine Optimisation (SEO) the practice of applying certain steps to attract your ideal clients to your business website through organic search engine results. For natural therapy businesses, this means…
Business Support
5
min read
The Do’s And Don’ts To Writing Your About Us Page
Writing an “About Us” page is an excellent way to thoroughly introduce your business to potential clients. It’s your chance to tell others what you’re all about. In fact, it’s…
Business Support
5
min read
Easy Ways To Refresh Your Website
While it’s clear that keeping your site accurate and fresh is important, sometimes it just falls by the wayside. But your website is an invaluable marketing tool, so you should…
Business Support
5
min read
Be More Discoverable On Google Search
Did you know that 88% of searches for local businesses on a mobile device either call or visit the business withing 24 hours? It’s important now more than ever for…