IICT Training Provider Bulletin

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Business Support
5

min read

Effective Communication for Complementary Therapists

What is effective communication? It helps ensure that a client is kept fully informed and understands all aspects of the complementary therapist treatment. It encompasses how complementary therapists communicate with…
Business Support
5

min read

Video Marketing for Complementary Therapists

Humans are visual creatures and tend to process and respond to videos better than texts. For this reason, video marketing is an excellent way to pass information to potential customers compared…
Business Support
5

min read

Building Authentic Connections With Email Marketing

Email marketing is still one of the most effective ways to build your influence and develop stronger connections with prospects and customers. Small and medium-sized businesses, in particular, can benefit…
Business Support
5

min read

Dealing with Difficult Clients & Staying In Control

In the complementary therapy space, we sometimes deal with negative client reactions. Some clients yell, some insult, some sling hurtful accusations. It may be hard not to take these attacks…
Business Support
5

min read

Designing an SEO Strategy for Your Natural Therapy Business

Search Engine Optimisation (SEO) the practice of applying certain steps to attract your ideal clients to your business website through organic search engine results. For natural therapy businesses, this means…
Business Support
5

min read

The Do’s And Don’ts To Writing Your About Us Page

Writing an “About Us” page is an excellent way to thoroughly introduce your business to potential clients. It’s your chance to tell others what you’re all about. In fact, it’s…
Business Support
5

min read

Easy Ways To Refresh Your Website

While it’s clear that keeping your site accurate and fresh is important, sometimes it just falls by the wayside. But your website is an invaluable marketing tool, so you should…
Business Support
5

min read

Be More Discoverable On Google Search

Did you know that 88% of searches for local businesses on a mobile device either call or visit the business withing 24 hours? It’s important now more than ever for…

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