Born in Manila and raised in Sydney, Pam completed a Bachelor of Business Degree majoring in Marketing. She is a seasoned marketer possessing extensive brand management experience with international brands in the beauty, travel and wine industries. Four years ago, Pam and her family (husband, daughter and Misty – their dog) decided to make a tree change from living in the big smoke to now live on a rural property in Byron.

Being the wellness capital of Australia, since moving up North, Pam has worked extensively in the health, medical, natural and complementary therapy space, providing digital marketing support to help these businesses thrive online.